Gist Mobile - a digital service provider for messaging and calling
Aramide Adebanjo is the co-founder of Gist Mobile. Adebanjo came up with the idea for the startup alongside co-founder Ola Ikotun when they realised a number of their friends and family travelled a lot, and had to deal with the hassle of frequently changing their SIM cards. Out of the dream to provide African diaspora and Africans on the continent the opportunity to connect in ways otherwise not possible (or if possible, expensive) – Gist Mobile was formally launched on the 3rd April 2020, after a year in planning, design and implementation.
Gist Mobile democratises telecommunications, being a purely digital mobile virtual network operator. It provides access to mobile numbers from international and multinational countries virtually without needing a physical SIM card.
Due to the pandemic, cross border travel has been completely shut down. This has affected the startup’s key market, as Africans travelling to the UK need UK mobile numbers that will still work back in Africa. Gist Mobile have needed to adjust their marketing strategies to align with the physical social distancing mantra, to encourage their subscribers the need to communicate and make their businesses visible globally. Aramide Adebanjo hopes this is a winning strategy!